Search engine optimisation (SEO) is the process of altering your online presence, particularly to make your website more appealing to search engines. Search engines crawl (or scan) your site to determine its content. The best SEO strategies ensure that search engines can easily comprehend your website. At no additional cost, SEO boosts the quantity and quality of organic online traffic to your site. Google will recognize your website as an authority site if you apply a solid SEO plan, and users will be directed to it.